This is Your Brain on the Media: How Video, Music, Podcasts & Games Capture Your Attention and Play with Your Emotions
Robert F. Potter
Dr. Rob Potter is a Professor of Communication Science in The Media School and the Director of the Institute for Communication Research. Before becoming a professor, Potter worked in the broadcast radio industry for more than a decade as a promotions and marketing director, program director, and research director. This professional experience with audio is the reason why most of his research focuses on how theories of cognitive psychology can help us better understand how to make sound more effective in media messages. His research has been published in the journals Media Psychology, Communication Research, Communication Monographs, and Journal of Advertising, among others. Potter recently co-edited the International Encyclopedia of Communication Research Methods. Potter's first book Psychological Measurement and Meaning: Cognitive and Emotional Responses to Media (with Paul Bolls) was published in 2012 by Routledge.
We are surrounded by media in our modern world. But what is it about some streaming shows that make them really binge-worthy. What gets you so excited when you play your favorite video game? How does a soundtrack add to (or detract from) the audience's emotional response to a movie? This class teaches you how biometric measures like heart rate (ECG), and facial muscle movements (EMG) can be combined with theories of communication science and cognitive psychology to answer questions like these. Plus, in the Institute for Communication Research you will work in groups to conduct an original experiment to answer your own media-related question.
Catalog Information: COLL-S 105 FRESHMAN SEMINAR IN N&M
Robert F. Potter
Dr. Rob Potter is a Professor of Communication Science in The Media School and the Director of the Institute for Communication Research. Before becoming a professor, Potter worked in the broadcast radio industry for more than a decade as a promotions and marketing director, program director, and research director. This professional experience with audio is the reason why most of his research focuses on how theories of cognitive psychology can help us better understand how to make sound more effective in media messages. His research has been published in the journals Media Psychology, Communication Research, Communication Monographs, and Journal of Advertising, among others. Potter recently co-edited the International Encyclopedia of Communication Research Methods. Potter's first book Psychological Measurement and Meaning: Cognitive and Emotional Responses to Media (with Paul Bolls) was published in 2012 by Routledge.
This is Your Brain on the Media: How Video, Music, Podcasts & Games Capture Your Attention and Play with Your Emotions
This is Your Brain on the Media: How Video, Music, Podcasts & Games Capture Your Attention and Play with Your Emotions
This is Your Brain on the Media: How Video, Music, Podcasts & Games Capture Your Attention and Play with Your Emotions: Courses: Intensive Freshman Seminars: Indiana University Bloomington
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